More and more modern citizens and companies are becoming aware of their role in the community development in which they are inserted.

Companies working on the concept that good relationship with the community is as important as presenting quality products to the market, make their product highly valued before a significant portion of consumers. It increases customer satisfaction and loyalty, bringing competitive advantages to its competitors. More modern societies tend to value companies with socially responsible practices, even paying more for products considered "politically correct".

A social action may and does go beyond altruism, behind a generous idea, there may be incentives offered by the government, such as reduction of tax burdens, immunity or tax and income tax exemptions, with alternatives of sensible reductions in marketing allocations.

Corporate sponsorship to environmental and vocational training programs not only ensures that there is no shortage of their own resources but also encourages new generations of consumers of their products.

It is a two-way street (Win Win), where everyone benefits: the community that gains in aid, and corporations, practicing social responsibility, add value to the products they offer.

Companies that do not follow this evolution lose the opportunity to value their image before their public.

"Being Socially Responsible is a business trend that is increasingly valued, continuous and definitive."

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